New Moms’ mission is to strengthen families by partnering with young moms as they progress towards housing stability, economic mobility, and family well-being.

Challenges

In 2020, New Moms embarked on an ambitious project to empower young moms by introducing a digital application designed to complement in-person coaching sessions. This app aimed to shift goal-tracking autonomy to the moms, enabling them to monitor their progress towards personal goals. Despite its potential, the project faced considerable hurdles. After four years, the original digital application had not met its foundational objectives, leaving a critical gap in New Moms' ability to deliver on its goal to enhance coaching with a digital tool.

Solution

As the June 2024 digital application contract renewal deadline approached, New Moms hired Clarity to understand their options. Clarity initiated a discovery process, engaging with both internal and external stakeholders and examining existing project documents to fully understand New Moms' needs and challenges. This analysis led Clarity to advise conducting a market research study and initiating a search for a new service provider. Within just four months, New Moms had a contract signed with a stable vendor that better met their requirements, and a path to implementation that tracked before their renewal date.

Results

✓ Risk Mitigation: Identified and addressed viability issues with the original vendor, averting potential setbacks

✓ Vendor Selection: Conducted a comprehensive vendor search, securing a new agreement within four months

✓ Cost Savings: Cut annual subscription and support expenses by 63%.

✓ User Experience: Enhanced app functionality, improving usability for participants.

✓ Operational Efficiency: Expanded the solution's utility across different departments, increasing organizational effectiveness.

In continuing its partnership with New Moms, Clarity has played a pivotal role in the implementation phase, guiding the organization through critical change management training to ensure a smooth transition and maximize the new system's impact.